Can you believe how quickly this sharing software worked its way into our values and vocabulary?
The BossRoss Blog
Is Privacy Gone?
Can you believe how quickly this sharing software worked its way into our values and vocabulary?
Launching An Idea And Making It Populr
The dazzling world of startup investors and the entrepreneurs that entice bets on success has been exploding in Music City. CEO Nicholas Holland’s Populr may be the next big breakthrough…
Digital Radio Revolution Drives Younger Listeners To Streaming
Like fire, the printing press and electricity, the digital revolution is proving itself a transformative cultural and societal event…
Playing The Link Game
As a kid I loved playing the link game where I’d pick four seemingly unrelated articles and find ways to connect them in a line.
Navigating The Access Music Universe
What exactly differentiates “access” from previous formats? Think of it as the difference between renting and owning.
Study Highlights Country Music’s Increasing Popularity
New research evidence has emerged to support country music’s increasing popularity. NPD Group’s Annual Music Study 2012 measured a 1% increase in the percentage of Country music fans to a total of 28%. Fans of Classic Rock, previously the top format choice dropped 2% to 27%.
The Bandwidth Blender
Google For Creators Event Targets Nashville
Google For Creators stormed Nashville (April 18) to present real world case studies to demonstrate how artists thrive in the new music business.
On-Demand Video Spawns Marathon Bingeing
Xfinity writes in its March 22 blog, “You do it all the time, and you refuse to be ashamed of your habit. We’re talking, of course, about binge watching. Waiting a whole week for a new episode of a television show is so last century.”
What Was The Real Super Bowl Score?
If we’re talking solely about the action on the field, it was a Ravens victory over the 49ers 34-31. But there were lots of scores when one considers audience engagement and a number of impressive records set. For example, total social media activity was 3 times greater this year with over 52.5 million mentions according [...]
How Verizon Texters Can Save $130
Saving money never goes out of fashion, but in today’s challenging economy it’s especially top of mind. So here’s a tip for Verizon smartphone users that can save you money every month—over $130 a year….
Five Tips To Safeguard Your Android Data
If you are perfectly happy with your mobile configuration, then, “don’t go changin’.” But if your basic smartphone functions aren’t smooth, backed up and synced across your devices, read on, learn how to safeguard your Android data…
Warning: New File Sharing Research May Challenge Your Beliefs
Copy Culture, “explores the loose distinction, present in copyright law and social practice, between public and private copying—between making small numbers of copies for personal use and making large numbers of copies for wider distribution.”
Article Highlights
@NotJakeOwen Steps Out From Behind Twitter
Social media blessed us with the ability to re-connect with old acquaintances. It also introduced us to new friends, (some of whom we probably wouldn’t recognize even if they were standing next to us in line at Starbucks.) One such new friend, aka Cake Bowen (@notJakeOwen), has attracted over 15,000 followers (on Twitter) and prefers [...]
Could New Data Blueprints Redefine Our World?
Can you imagine a world without data? Probably not. Surrounding us everywhere is a constantly changing information matrix that flows like an unending, infinite stream. We process this data in many ways, the most common of which is through using our five senses—touch, smell, sight, taste and sound. You hear the sound of a siren [...]
Nashville’s Beautiful Prison Makes Artists Expendable
A business that operates on the one-out-of-ten rule is not a good model, but that’s the artist development traditional philosophy that Nashville record companies use most…The top 15 or 20 slots on country radio are always reserved for the same people, always. And that’s why country music is ten years behind pop music.
What Others Are Saying...
Just Started Reading…
Scott Heuerman, iTunes Music Marketing (April 26, Tweet) Just started reading Secrets Of The List by @davidmross… One of the most…
Own Your Listeners: How To Mobilize Engagement
(Radio-Info, April 26) In an exclusive excerpt from his new book, “Secrets of the List,” country music industry veteran David Ross offers some advice that’s easily applicable to radio about how to creatively engage your listeners/fans by leveraging your assets, which can include the fans themselves. “Secrets Of The List” pulls back the curtain on [...]
Ross Publishes Secrets Of The List
(Country Aircheck, 4/19) Music Row magazine founder and former publisher David Ross has authored Secrets Of The List: The Key To Direct Marketing Through Email And Social Media. Regarded as one of Nashville’s earliest digital advocates, Ross says the book is “dedicated to helping entrepreneurs leverage marketing opportunities” and provides a step-by-step strategy… Read More…
David M. Ross Releases ‘Secrets Of The List’
(All Access; 4/19) MUSICROW magazine founder DAVID M. ROSS has released a digital marketing insider’s handbook, titled “Secrets Of The List.” “This is not just about being on FACEBOOK or sending out an occasional tweet on TWITTER,” said ROSS. “It’s dedicated to helping entrepreneurs leverage digital marketing opportunities using email and social media. The community [...]
Veteran Analyst David Ross’s Social Network “Secrets”
(Examiner.com 4/16; writer: Jim Bessman) It might not be The Secret, but there certainly is an attraction in The List, as revealed in Secrets Of The List, a new guidebook to digital marketing written by Nashville music industry veteran David M. Ross. “’The List’ refers to the names that finally end up on your email list,” divulges Ross, one of [...]
Ross Reveals “Secrets of the List” in New Book
(MusicRow 4/9/12; writer: Sarah Skates) “Secrets of the List, the first book from Music Row founder David M. Ross, was released last week. The longtime techie delved into the world of e-mail and online marketing for the book, which is designed to help others master their customer email lists to grow their businesses and brands. Secrets of the List explains cutting-edge [...]
From Around The Web
This Week In Music Presents Rodney Crowell
This Week In Music host Ian Rogers has been doing some Nashville-based shows and this week features Rodney Crowell. Crowell and Rogers discuss a wide variety of subjects relating to Nashville’s music industry, songwriting and Crowell’s career as a musician, artist, author and songwriter, including his new recording project with Emmylou Harris. Here’s a few quotes [...]
Ian Rogers-This Week In Music w/David M. Ross
In the 28th episode of This Week in Music, Ian Rogers is in Nashville, Tennessee interviewing David M. Ross, the Founder of MusicRow at the historic Ocean Way Recording Studio. For more than 30 years MusicRow magazine has been Nashville’s forefront music industry trade publication.
The Global Songwriter Shell Game
Jeff Price was in Nashville last week telling his story about why songwriters are missing out on a substantial amount or royalties and promoting TuneCore, the music & video distribution company he founded.
Rezound Phone Features Beats Audio
The premise sounds strong. Get a Verizon 4G LTE Android Gingerbread phone with front and rear facing cameras, an ultra sharp HD 720p display, a 1.5 Ghz dual-core processor and a pair of Beats Headphones by Dr. Dre. The HTC Rezound also promises, “Beats Audio technology for studio sound.” When the package arrived I wasted no [...]
Hack Your Hit: Free and cheap marketing tips for musicians
Writer: Jay Frank; Published by Futurehit, Inc. Nashville, TN Jay Frank’s second book, Hack Your Hit, is scheduled for release Jan. 31, 2012. His first book, Futurehit.DNA garnered excellent reviews. It was a long form discussion of how to make a song “more hitworthy” and easier to discover based upon historical changes in the technology that control how [...]
Galaxy Nexus w/ ICS Review
Released almost a month ago, the Galaxy Nexus smartphone has already been the subject of numerous technical reviews touting the phone’s hits, misses and errors. It’s particularly noteworthy because it is the first to sport the latest (and greatest) Android™ version 4.0, a.k.a. Ice Cream Sandwich (ICS). And frankly it didn’t disappoint, but more about that further [...]
Recent Posts
Ownership Shift: The Playlist vs. The Digital File
We are starting to see a shift in ownership from the the digital file to the playlist—facilitated by faster mobile data plus more sophisticated hardware and apps [...]
The Email Arms Race Escalation
Those of us leveraging the Secrets of the List to communicate and build our brand might want to echo Jimmy Fallon, who writes on-air Thank You notes every Friday. Why? Because we share an email epidemic of spam, unwanted marketing subscriptions, social media alerts and much more. Plus the Email Arms Race to help solve this [...]
Carrie Underwood Tops Muve’s Most Played Lists
Muve Music which boasts about 1.1 million U.S. subscribers has released “most-played” music lists for 2012 categorized by various musical formats including HipHop, Pop, Latin, Country, and more. Muve Music is available to wireless Cricket customers on Android phones as part the mobile carrier’s unlimited talk, data and texting plans which start at about $50 [...]
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