Own Your Listeners: How To Mobilize Engagement
(Radio-Info, April 26) In an exclusive excerpt from his new book, “Secrets of the List,” country music industry veteran David Ross offers some advice that’s easily applicable to radio about how to creatively engage your listeners/fans by leveraging your assets, which can include the fans themselves. “Secrets Of The List” pulls back the curtain on some of the most powerful ideas in marketing today, and details a strategy of how to begin profiting by harnessing their power. Read More…
Category: Press
