Veteran Analyst David Ross’s Social Network “Secrets”
(Examiner.com 4/16; writer: Jim Bessman) It might not be The Secret, but there certainly is an attraction in The List, as revealed in Secrets Of The List, a new guidebook to digital marketing written by Nashville music industry veteran David M. Ross. “’The List’ refers to the names that finally end up on your email list,” divulges Ross, one of country music’s most frequently read analysts, who founded and published Nashville’s influential music industry trade magazine MusicRow for some 30 years before launching his BossRoss Media consultancy. “People get attracted to your brand via social media and through other portals,” he continues, “but when they finally offer you their email address, then you have permission to communicate with them. The book is about building that email list and using it effectively.” Read more…
Category: About The Book, Press
