Warning: Be Cautious About Celebrity Endorsements
When consumer brands want to take advantage of the artist-fan bond with celebrity endorsements, they must understand the inherent risk in that decision,
Archive
May 2013
April 2013
- 25: Is Privacy Gone?
- 24: Google For Creators Event Targets Nashville
- 19: Launching An Idea And Making It Populr
- 2: Digital Radio Revolution Drives Younger Listeners To Streaming
March 2013
- 26: On-Demand Video Spawns Marathon Bingeing
- 19: Playing The Link Game
- 16: Navigating The Access Music Universe
- 1: Study Highlights Country Music’s Increasing Popularity
February 2013
- 11: The Email Arms Race Escalation
- 8: What Was The Real Super Bowl Score?
- 7: Carrie Underwood Tops Muve’s Most Played Lists
January 2013
- 28: How Verizon Texters Can Save $130
- 23: Five Tips To Safeguard Your Android Data
- 23: Warning: New File Sharing Research May Challenge Your Beliefs
- 21: Acquiring Customers With Lemonade Stand Logic
- 20: Social Media Growing But Email Remains Key
- 9: Shake The Tambourine
- 7: Is HTC Windows Phone 8X An Android/Apple Wannabe?
November 2012
- 8: Ownership Shift: The Playlist vs. The Digital File
- 5: Awards Show Secrets: Country Remains an Enigma
- 2: Warning: Less Facebook Likes Are Seeing Your Posts
October 2012
September 2012
- 26: Americana Event Features Topspin Tech Track
- 17: Super Fans Prefer “Push” For Concert Discovery
- 11: Building The Brandt—A Paul Brandt Conversation
August 2012
- 23: Is Streaming and On-Demand Good For Creators?
- 20: Jost Van Dyke—Island Paradise, Just Right For Writers
June 2012
- 20: Internet Changes Home Entertainment Habits Says NPD Report
- 15: Movie: “Searching For Sugarman” Artist United With Fans
- 10: Pancho Amat Introduces Tres Guitar to CMA MusicFest
- 6: Billboard Summit-How Effective Is Social Networking?
- 6: Warning: Have You Properly Valued Your Digital Assets?
- 4: Billboard Country Summit Kickoff
May 2012
- 31: Moments In Tech 5/31/12
- 28: Top 7 Reasons Why I’m A Happy Mail Chimp Chump
- 26: Secrets Of The List Signing Party
- 11: Advance Slides From Secrets Keynote
April 2012
- 27: Just Started Reading…
- 27: Own Your Listeners: How To Mobilize Engagement
- 20: Ross Publishes Secrets Of The List
- 20: David M. Ross Releases ‘Secrets Of The List’
- 19: “Secrets” Press Release
- 19: Veteran Analyst David Ross’s Social Network “Secrets”
- 19: Ross Reveals “Secrets of the List” in New Book
- 9: Lady Antebellum Sings In Kansas City
- 5: A Copyright Tax For The Greater Good
March 2012
- 22: This Week In Music Presents Rodney Crowell
- 22: Galaxy Note Wins Fans with S Pen And Oversize Screen
- 15: @NotJakeOwen Steps Out From Behind Twitter
- 14: Court Lowers Songwriters/Publisher Performance Royalty
- 4: Kix Brooks Isn’t “New To This Town”… Thankfully
- 4: Ian Rogers-This Week In Music w/David M. Ross
- 2: The Global Songwriter Shell Game
February 2012
January 2012
- 28: Hack Your Hit: Free and cheap marketing tips for musicians
- 25: Music Highlights Cuban Trip
- 25: Standing On The Corner Watching Antique Cars Go By
- 12: At The CrossRoads, Again—This Time The Music Industry Should Innovate And Legislate
- 11: Galaxy Nexus w/ ICS Review
- 1: Subjekt TNT HeadPhones Offer Sonic Surprise
December 2011
- 19: Could New Data Blueprints Redefine Our World?
- 15: Inner Secrets—Tactics and Strategy
- 14: Jaron Lowenstein Takes Aim At The Nashville System, And Country Radio
- 14: Nimbit Reports Rising Facebook Store Sales
- 14: Miranda Lambert Retweets Pistol Annies
- 14: Weak Release Slate Puts Coal In Country Stockings
- 7: Nashville’s Beautiful Prison Makes Artists Expendable
- 6: 7 Questions To See How You’re Feeling!
- 4: The Web Feed
November 2011
About The Book
- 02/11/2013: The Email Arms Race Escalation
- 01/21/2013: Acquiring Customers With Lemonade Stand Logic
- 01/20/2013: Social Media Growing But Email Remains Key
- 05/26/2012: Secrets Of The List Signing Party
- 05/11/2012: Advance Slides From Secrets Keynote
- 04/19/2012: “Secrets” Press Release
- 04/19/2012: Veteran Analyst David Ross’s Social Network “Secrets”
- 12/15/2011: Inner Secrets—Tactics and Strategy
- 11/21/2011: “Secrets” Moves From Idea To Reality
- 11/16/2011: Site Launch 11/17/2011
Article Highlights
- 03/15/2012: @NotJakeOwen Steps Out From Behind Twitter
- 12/19/2011: Could New Data Blueprints Redefine Our World?
- 12/07/2011: Nashville’s Beautiful Prison Makes Artists Expendable
Blog
- 05/25/2013: Country’s Triple Crown
- 05/25/2013: Warning: Be Cautious About Celebrity Endorsements
- 04/25/2013: Is Privacy Gone?
- 04/19/2013: Launching An Idea And Making It Populr
- 04/02/2013: Digital Radio Revolution Drives Younger Listeners To Streaming
- 03/19/2013: Playing The Link Game
- 03/16/2013: Navigating The Access Music Universe
- 03/01/2013: Study Highlights Country Music’s Increasing Popularity
- 02/07/2013: Carrie Underwood Tops Muve’s Most Played Lists
- 01/09/2013: Shake The Tambourine
- 11/05/2012: Awards Show Secrets: Country Remains an Enigma
- 10/02/2012: Donovan And The Beatles In India 1968
- 09/26/2012: Americana Event Features Topspin Tech Track
- 09/17/2012: Super Fans Prefer “Push” For Concert Discovery
- 09/11/2012: Building The Brandt—A Paul Brandt Conversation
- 08/23/2012: Is Streaming and On-Demand Good For Creators?
- 08/20/2012: Jost Van Dyke—Island Paradise, Just Right For Writers
- 06/20/2012: Internet Changes Home Entertainment Habits Says NPD Report
- 06/15/2012: Movie: “Searching For Sugarman” Artist United With Fans
- 06/10/2012: Pancho Amat Introduces Tres Guitar to CMA MusicFest
- 06/06/2012: Billboard Summit-How Effective Is Social Networking?
- 06/06/2012: Warning: Have You Properly Valued Your Digital Assets?
- 06/04/2012: Billboard Country Summit Kickoff
- 05/31/2012: Moments In Tech 5/31/12
- 05/28/2012: Top 7 Reasons Why I’m A Happy Mail Chimp Chump
- 04/09/2012: Lady Antebellum Sings In Kansas City
- 03/22/2012: Galaxy Note Wins Fans with S Pen And Oversize Screen
- 03/14/2012: Court Lowers Songwriters/Publisher Performance Royalty
- 03/04/2012: Kix Brooks Isn’t “New To This Town”… Thankfully
- 02/20/2012: Is Social Media Boosting TV Ratings and Sales?
- 01/25/2012: Music Highlights Cuban Trip
- 01/25/2012: Standing On The Corner Watching Antique Cars Go By
- 01/12/2012: At The CrossRoads, Again—This Time The Music Industry Should Innovate And Legislate
- 11/17/2011: How Google Seduced Me With Convenience
Featured
- 04/24/2013: Google For Creators Event Targets Nashville
- 03/26/2013: On-Demand Video Spawns Marathon Bingeing
- 02/08/2013: What Was The Real Super Bowl Score?
- 01/28/2013: How Verizon Texters Can Save $130
- 01/23/2013: Five Tips To Safeguard Your Android Data
- 01/23/2013: Warning: New File Sharing Research May Challenge Your Beliefs
- 01/07/2013: Is HTC Windows Phone 8X An Android/Apple Wannabe?
- 11/08/2012: Ownership Shift: The Playlist vs. The Digital File
- 11/02/2012: Warning: Less Facebook Likes Are Seeing Your Posts
- 10/29/2012: Hurricane Sandy Crisis Map
- 10/16/2012: Secrets Of Power Search
- 04/05/2012: A Copyright Tax For The Greater Good
- 03/22/2012: This Week In Music Presents Rodney Crowell
- 03/04/2012: Ian Rogers-This Week In Music w/David M. Ross
- 03/02/2012: The Global Songwriter Shell Game
- 02/17/2012: Rezound Phone Features Beats Audio
- 01/28/2012: Hack Your Hit: Free and cheap marketing tips for musicians
- 01/11/2012: Galaxy Nexus w/ ICS Review
- 01/01/2012: Subjekt TNT HeadPhones Offer Sonic Surprise
- 12/14/2011: Jaron Lowenstein Takes Aim At The Nashville System, And Country Radio
- 12/14/2011: Nimbit Reports Rising Facebook Store Sales
- 12/14/2011: Miranda Lambert Retweets Pistol Annies
- 12/14/2011: Weak Release Slate Puts Coal In Country Stockings
- 12/06/2011: 7 Questions To See How You’re Feeling!
- 12/04/2011: The Web Feed
Press
- 04/27/2012: Just Started Reading…
- 04/27/2012: Own Your Listeners: How To Mobilize Engagement
- 04/20/2012: Ross Publishes Secrets Of The List
- 04/20/2012: David M. Ross Releases ‘Secrets Of The List’
- 04/19/2012: Ross Reveals “Secrets of the List” in New Book
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