Can you believe how quickly this sharing software worked its way into our values and vocabulary?
Category: About The Book
The Email Arms Race Escalation
Those of us leveraging the Secrets of the List to communicate and build our brand might want to echo Jimmy Fallon, who writes on-air Thank You notes every Friday. Why? Because we share an email epidemic of spam, unwanted marketing subscriptions, social media alerts and much more. Plus the Email Arms Race to help solve this [...]
Acquiring Customers With Lemonade Stand Logic
the lemonade theory holds true for brands of all kinds—connect with people “thirsty” for what you have to offer and you will prosper.
Social Media Growing But Email Remains Key
While embracing social media, marketers should remember the channel’s temporal nature with respect to the brand/customer relationship. Social media does guarantee reliable communication between the brand and its likes, followers and/or fans…
Secrets Of The List Signing Party
The invitation read: Please join your friends at BMI as we congratulate MusicRow magazine founder, journalist and now author David M. Ross with a party celebrating the publication of his digital marketing insiders guidebook, Secrets of the List. And it was a great gathering. Of course no one recaps a party like the inimitable Bobby [...]
Advance Slides From Secrets Keynote
I’m creating a Secrets of the List Keynote presentation to complement upcoming public speaking engagements about the new book. I’m doing all my own photography to go with the slide show. Curious, peak inside…
“Secrets” Press Release
FOR IMMEDIATE RELEASE MusicRow Publication Founder David M. Ross Pens Digital Marketing Book, “Secrets Of The List” Digital and print editions now available at Amazon.com (Nashville, Tenn. – April 18, 2012) MusicRow magazine founder and Nashville industry veteran David M. Ross has released the ultimate digital marketing insider’s handbook, titled “Secrets Of The List.” “Secrets [...]
Veteran Analyst David Ross’s Social Network “Secrets”
(Examiner.com 4/16; writer: Jim Bessman) It might not be The Secret, but there certainly is an attraction in The List, as revealed in Secrets Of The List, a new guidebook to digital marketing written by Nashville music industry veteran David M. Ross. “’The List’ refers to the names that finally end up on your email list,” divulges Ross, one of [...]
Inner Secrets—Tactics and Strategy
Last week was a real eye opener confirming many of the online marketing principles about which I’ve been writing. The Lowenstein interview/editorial ‘Beautiful Prison’ blew the doors off our site metrics which jumped more than 900%. I’d love to share the tactics and strategy with you. Here’s how it went down… I met with Jaron [...]
“Secrets” Moves From Idea To Reality
Work is continuing on schedule at a rate of about one chapter per week. I have finished four chapters now, and expect that the book should reach about a dozen or so once done. Just to be clear, Secrets Of The List is about direct marketing using email and social networking. It’s intended to help [...]
Site Launch 11/17/2011
Secrets Of The List is the title of an email/social media book I’m writing. It is also a place to publish non-music industry blogs.
Connect